2018 Colour of the Year: Ultra Violet

Recognizing the importance of colour in packaging can set you brand up for success, and help you stand out in a crowded marketplace. Research reveals that “85% of consumers attribute colour as a primary reason for purchasing behaviour”.

You know the rule of thumb: The average person makes important decisions with the first 7 seconds of being introduced to a product. It is in that very short first tie span, that ones colour palette can make a lasting impression. Colours and overall brand identity can become iconic if consistent and well-thought out.

Every year, The Pantone Color Institute, a colour consulting company, chooses an influential colour of the year that symbolizes design trends and cultural moof. Pantone called 2018 Ultra Violet colour, “dramatically provocative and thoughtful”.

Leatrice Eiseman, executive director of the institute, said: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 ultra violet, a blue-based purple that takes our awareness and potential to a higher level.”

How could your brand update it’s colour palette, and introduce new, innovative colour tones to it’s branding, packaging, or identity?

Reference:

Ultra violet: Pantone’s 2018 colour of the year

Package Color: The Ultimate Consumer Persuader

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